Time to Update Your Instagram Strategy
- Lisa Marie Einarson
- Mar 20
- 3 min read
If you’re still running your Instagram strategy the way you did last year, it’s time for a refresh. Social Media is always evolving, and what worked in 2024 won’t necessarily bring results in 2025.
But don’t worry—I’ve got you covered! Here’s what’s changing on Instagram and how you can update your strategy to grow your audience, increase engagement, and attract more customers this year
1. Stop Only Posting Reels – Mix in Carousels for Better Reach
For the past few years, Reels have dominated Instagram, and while they’re still important, carousels are making a comeback.
✅ What to Do Instead:
Keep using Reels, but mix in more carousel posts (multi-image posts).
Carousels perform well because they encourage people to swipe through and spend more time on your content. More time = higher engagement = better reach.
Use them to share step-by-step guides, behind-the-scenes insights, or mini-stories about your business.
Pro Tip: Create a carousel post with valuable tips that your audience will want to save for later. Instagram prioritizes content that gets saves and shares!
2. Forget "Peak Hours" –> Consistency is What Really Matters
For years, marketers have stressed the importance of posting during peak hours—but Instagram’s algorithm now prioritizes consistent posting over perfect timing.
✅ What to Do Instead:
Pick a posting schedule that works for you and stick to it.
If you post at the same time each day, your audience will get used to expecting your content, and Instagram will favour it in the feed.
Test different times, but don’t overthink it—it’s more about consistency than catching an exact time window.
Pro Tip: Use a content scheduling tool like Meta Business Suite to plan and automate your posts so you stay consistent without stress.
3. Don’t Follow Every Trend – Focus on Storytelling & Genuine Connections
Yes, trends can get you noticed—but jumping on every viral sound or template won’t build long-term engagement. In 2025, Instagram is shifting toward authenticity and storytelling.
✅ What to Do Instead:
Share your journey—why you started, the lessons you’ve learned, and what drives your business.
Use captions to tell real stories instead of just throwing out random trending sounds.
Think about what makes your brand unique and lean into that rather than copying what everyone else is doing.
Pro Tip: Try writing “micro-blog” captions that share a relatable experience or a behind-the-scenes moment. This kind of content gets more comments and builds trust with your audience.
4. Upgrade Your Image Size – 1080 x 1350 px is the New Standard
If you’re still posting square (1080x1080 px) images, it’s time to size up! Instagram’s algorithm now features taller posts (1080x1350 px or 4:5 ratio) because they take up more space on the screen.
✅ What to Do Instead:
Design portrait-style posts (4:5 aspect ratio) instead of square images.
This gives you more real estate in your followers’ feed and makes your posts more noticeable.
If you’re using Canva, adjust your templates to the new 1080x1350 px size.
Pro Tip: Taller posts stand out more on mobile screens, keeping your content front and center!
5. Show Your Face – It’s Time to Get Personal
For a while, faceless content was trendy, but in 2025, human connection is key. People want to see YOU—your personality, your expressions, and your real-life moments.
✅ What to Do Instead:
Show up in Reels and Stories regularly.
Post photos of yourself instead of just product shots or graphics.
Speak directly to your audience in videos to build trust and connection.
Pro Tip: If you’re not comfortable on camera, start small—share a photo with a personal caption or post a quick behind-the-scenes video. Your audience wants to connect with you, not just your business.
What’s Next for Your Instagram Strategy?
Instagram will always be evolving, but the key to staying ahead is focusing on what really matters—engaging your audience, showing up consistently, and sharing valuable content in a way that feels authentic to your brand.
✅ Start mixing carousels and reels
✅ Stay consistent with your posting schedule
✅ Use storytelling and connection instead of chasing every trend
✅ Upgrade your image sizes for better visibility
✅ Show up as YOU—people buy from people, not faceless brands
The best way to grow? Just start. Don’t wait for everything to be perfect—take action today, test what works, and adjust as you go.
Want a personalized Instagram strategy for your business? Let’s chat!
Book a strategy session here: https://calendly.com/simpledesksolutions/let-s-get-down-to-business
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